So we have this thing in our lives called Facebook and it seems to have struck a chord with many people from all walks of life, all of the world. For all it’s unseemly parts, you do get control of the service so that you receive mostly only things you want in your main feed. That’s good — this makes it like email in that it’s “permission marketing”.
That means when you “like” something, you are giving permission to the organization to continue the conversation with you. So that concept right there is why Google’s panties are in a bunch over Facebook. The Google Ad Network is based off of “interruption marketing”, which is less effective because of obvious reasons. Learn more about permission marking over at Wikipedia.
Here are my tips:
- Post engaging content — Sounds simple but this can be very difficult in practice. Think about your own Facebook experiences from “liking” a business and ask yourself what you found helpful and what was not. That would be a good starting point.
- Post pics and videos — The Facebook news feed of your followers is competitive, so pics and videos will stand out against other content.
- Install Facebook website plug-ins — Facebook offers a variety of tools that bring their service features to your website. Use those tools to leverage the massive installed user base of Facebook to start participating right on your website.
- Write well — Remember that whatever content you do publish is in competition with other Facebook content. Write in an appropriate manner for your business of course but also try to be concise, straight forward and easy to understand. Writing is very difficult for some people, so I think it is a plus to be creative but it is not a requirement.
- Post on weekend and holidays — Simply put, people are on Facebook every single day. Post when your competition is not working on the weekend.