Work

Work Example

Biddle Consulting Group

Dedicated to providing clients with high quality work in Equal Employment Opportunity, Affirmative Action Planning, and Employee Selection.

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Project Overview

Despite overall website satisfaction, the client desired a more cohesive brand identity, particularly on the homepage. We partnered with them on a light brand refresh, subtly weaving their logo colors into various website elements and beyond. Westminster also provided guidance for their logo mark, ensuring brand consistency.

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My Role:

  • Homepage Optimization
  • Email Marketing Design
  • Brand Consulting
  • Technical Handoffs
  • User Experience

Results

Following website optimizations across primary and secondary pages, the marketing team launched a targeted newsletter campaign tailored to specific verticals. I was entrusted with the design and production of these newsletters, leveraging HubSpot's powerful platform to create engaging content.

Website Example
Secondary Pages
Upon evaluating the website's design updates, both parties determined that incorporating select elements from the homepage into secondary pages would enhance brand consistency. This involved replicating the typography styles, design elements, brand colors, and homepage components throughout the website's secondary and tertiary pages, ensuring a cohesive brand experience.