Create location-driven interactive mapping and virtual tour experiences that engage your viewers, and tell your story.
Project Overview
Embracing continuous growth through strategic acquisitions and the addition of high-profile clients, this company sought my guidance to optimize its homepage and maintain the website's optimal performance. I have contributed significantly to the establishment of clear homepage objectives, the execution of a thorough performance audit, the provision of expert advice on their CMS capabilities, and serving as a dependable resource throughout their expansion journey.
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My Role:
- Homepage Optimization
- Web Design
- CMS Consulting
- SEO/SERP Consulting
- Blog Optimization
Results
While achieving a dramatic improvement in their page speed scores was a notable milestone, the ongoing collaboration has morphed into a broader consulting engagement. We are now actively involved in providing strategic guidance as they chart their course for the future. Our role has extended beyond technical optimization to encompass a comprehensive approach to website management and growth.
Above the Fold
Initially, the website adopted a long-fold design, but we recommended and implemented a more compact approach. This shift resulted in a hero area that now strategically directs users towards choosing between the product types. This decision was meticulously crafted based on the client's objectives and extensive testing, ensuring that the website effectively guides users towards desired actions.
Showing the Goods
Another direction I recommended was to show the impact of the product. It is hard to put into words what they do and how easy it is to use. We used a looped video of the important features to demonstrate that impact. Showing the product in this way was a huge hit with the company board members.
Information Density
Recognizing the challenge of effectively conveying the product's value proposition through mere words, I recommended incorporating a looped video highlighting the product's key features and demonstrating its ease of use. This innovative approach proved to be a resounding success, particularly among the company's board members, as it provided a clear and engaging visual representation of the product's impact.
