Work

Gencove / Landing Pages

A high-throughput, cost-effective platform for genome sequencing and analysis, enabling the most ambitious applications of genomics across industries

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Project Overview

They discovered a valuable resource in Westminster that could not only deliver brand-aligned deliverables but also seamlessly implement them within their HubSpot tools. Guided by their detailed brand guidelines, I developed a template that would effectively highlight their bold marketing elements, empowering their team to leverage the HubSpot tools with proficiency and efficiency.

My Role:

  • Landing Page Design
  • Hubspot Implementation
  • Testing
  • User Experience

Results

These landing page templates were used in campaigns to communicate how their products were being used by their most innovative customers. Industry ads were also run to support these pages as part of the information campaign.

Website Example
A / B Testing
An integral component of this project was the opportunity to conduct comprehensive testing. Our testing criteria encompassed a range of factors, including brand color preferences, open rates based on density of content above the fold, the effectiveness of multiple CTAs versus a single CTA with CTA options, and more. The valuable insights gleaned from this testing have been meticulously documented and will be instrumental in shaping future campaigns.