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55/110 Club

The owners of the 55 South cocktail bar are now offering a whiskey bottle club featuring their store picks.

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Project Overview

For whiskey connoisseurs who value the art of barrel selection, the opportunity to personally choose their own barrel from the distillery is a highly sought-after privilege. Recognizing this desire, 55 South, a renowned establishment in the Bay Area craft cocktail scene, has launched a subscription club that grants members exclusive access to their carefully curated barrel selections.

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My Role:

  • Brand Strategy
  • Marketing Strategy
  • Logo Design
  • Email Marketing
  • Landing Page

Results

To be determined.

Website Example
Dare to Differentiate
In a nod to both the establishment's name, '55 South,' and the abbreviated language used by whiskey experts to indicate a bottle's alcohol content and proof, the subscription club's name cleverly blends the traditional world of spirits with the digital realm of Silicon Valley. This fusion reflects the club's mission to provide discerning whiskey enthusiasts with an exclusive opportunity to explore and savor the finest barrel selections, all while embracing the region's technological roots.