Project Overview
Recognizing the challenges of establishing a swag store catering to both customers and employees, the client sought the expertise of Westminster, a leading provider of swag solutions. I played a key role in crafting the store's templates, seamlessly integrating their brand into a functional e-commerce platform. To ensure optimal performance for their vast audience, Cloudflare's robust infrastructure was leveraged.
Visit Website
My Role:
- Web Design
- Ecommerce
- User Interface
- User Experience
Results
The store has emerged as a versatile tool, effectively supporting a wide range of marketing campaigns. From captivating tradeshow displays and exciting product launches to fostering employee engagement and recognizing devoted fans with exclusive swag, the store has consistently delivered impactful results.
Category Page
With the aim of enhancing speed and efficiency, I employed a collection of proven e-commerce design patterns. A standard dropdown navigation menu ensures intuitive navigation, guiding users through the site's extensive product categories. A captivating headline effectively communicates the store's value proposition, while breadcrumb navigation provides a clear roadmap, assisting users in tracing their journey through the site's hierarchy. To maximize product discovery and minimize scrolling, a 4-up product listing prominently displays a substantial selection of products above the fold, allowing users to quickly scan and identify items of interest.
Product Page
The product detail page boasts a clean and user-friendly layout, featuring a large image area that effortlessly transitions into a high-resolution zoom upon hovering. Adjacent to the image, the product details are neatly organized within an element enclosure, providing a clear and concise overview of the product's specifications. My personal favorite UI element within this project is the set of oversized pink CTA buttons. These buttons stand out visually, effectively drawing attention and inviting users to take action, whether it's adding the product to their cart or initiating the purchase process.
