Work

Work Example

Salesian Boys' & Girls' Club

The Salesian Boys’ and Girls’ Club provides a safe place for kids and teens in the greater North Beach, Russian Hill and Chinatown communities.

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Project Overview

This thriving chapter of the Boys' and Girls' Club urgently needed a modern website that accurately represented their essence. With substantial investment in a theater program and a plethora of new learning initiatives, the goal was to develop a website that effectively conveyed this comprehensive information to parents in a clear and concise manner.

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My Role:

  • Strategy
  • Design
  • Programming
  • Maintenance
  • User Interface Design
  • User Experience Design

Results

To complement the comprehensive web services, we also modernized and professionalized their branding to align with their evolving identity. The culmination of these two projects resulted in a successful launch that ushered in a new era of growth, marked by increased attendance, registration, and donations to the program. The website features I developed played a pivotal role in providing critical updates during the COVID-19 pandemic, ensuring that the community remained informed and engaged.

Website Example
An Organized Organization
A significant challenge I encountered was delving into the nuances of their programs, their target audience, and the most efficient user journey. The search and filter interface I developed functions as an interactive educational tool, enabling parents to independently navigate and comprehend the program categories. This has evolved into a highly successful resource, empowering parents to effortlessly discover suitable programs for their children on a daily basis.
Website Example
Show & Tell
A hallmark of my website design work is the focus on crafting engaging and interactive experiences that captivate the audience and inspire exploration. This program highlight on the homepage exemplifies this approach by utilizing captivating visuals to showcase the program's offerings and empowering visitors to make their own choices about what they want to delve into. This interactive strategy builds trust and encourages further engagement, ultimately leading to conversions.