Project Overview
Serving as the New Media Art Director at Westminster during this era of change, I was tasked with overseeing the website redesign initiative. Aligned with the company's rejuvenation under new ownership, the aim was to develop a modern design that reflected the company's renewed vigor while upholding the essence of its established brand voice.
Visit Website
My Role:
- Strategy
- Design
- Programming
- Maintenance
- Copywriting
- User Experience Design
Results
For a marketing agency, the most compelling measure of effectiveness is the positive feedback expressed by clients regarding the website. In addition to the overwhelming positive client testimonials, this website has also emerged as the highest-performing iteration from a statistical standpoint, further validating the success of the redesign.
Workin' It
In response to feedback from previous versions, we sought to enhance the portfolio's excitement factor and encourage exploration. Additionally, showcasing the extensive range of industries we serve was a key priority. To achieve these objectives, we implemented a category bar to organize the portfolio content and introduced an overlay that appears on hover, providing more detailed information about each category. This combination of interactive elements and rewarding exploration has proven to be an effective strategy for boosting engagement.
The Latest
To effectively captivate our audience and optimize our SEO/SERP performance, we implemented a frequently updated content section. Recognizing the power of familiarity, we adopted a 3-up column format with a lead-in image, title, summary, and a CTA. This design strategy resonates with the audience's expectations for blog content, encouraging them to delve into our informative and engaging articles.
