SF Community Music Center welcomes all students with instructors, music classes, and a history that spans a century.
Project Overview
With an imminent facilities expansion on the horizon and a resolute determination to modernize their organization, we embarked on a journey to create a vibrant and inspiring website that would capture the hearts and minds of the community. Our primary objective was to harness the power of striking visuals, streamline engagement pathways, and meticulously structure the website to achieve enhanced SEO/SERP rankings and catalyze a surge in registration.
Visit Website
My Role:
- Strategy
- Design
- Programming
- Maintenance
Results
The website's audience growth reached its peak following its launch, creating a strong foundation for the organization to effectively utilize its resources and implement diverse marketing strategies. From email marketing campaigns to live event promotions and even COVID-19 online classes, this website has emerged as the central hub for their marketing team's communication and outreach efforts.
Dual Data
One of the central objectives of this project was to develop a user-friendly interface that would effectively showcase the allocation of resources across their two locations. We strategically incorporated a diverse range of search tools and filters, enabling users to efficiently locate and organize the data in accordance with their individual needs and preferences.
Music Doesn't Stop
Crafting an effective Events section for a music school can be a delicate task due to the need to balance school notices, classes, and external events. To overcome this challenge, we adopted a two-pronged approach: a standard section navigation bar for primary event categories and a customized Event plugin. This plugin provided a range of pre-configured view options, offering easy access to specific event types while complementing the plugin's other functionalities.
A Centennial
To mark their centennial anniversary, the marketing team created a commemorative webpage to celebrate this extraordinary achievement. We provided our expertise to assist the team in navigating challenges and bringing their vision to fruition. The webpage's overwhelming popularity necessitated the search for and customization of a CDN capable of effectively serving their large audience.
